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The Trivial Pursuit Experiment was created by Tribal DDB and featured a website which pitted men versus women in an attempt to find out who is the smartest sex. Find out more here: www.creativeshowcase.net
In chess the most powerful fighting piece is the ‘queen’ while the ‘king’ runs and hides. This is obviously backwards from reality. Was it political satire? Mediaeval feminism? A freudianism linked to the inadequacies of chess players? A failed renaissance marketing ploy to interest women in the game? What is the story here?